Clients
IM ABLE Foundation
The mission of the IM ABLE Foundation is to remove obstacles that prevent people affected by disabilities from being physically active by providing grants, resources, fitness opportunities and motivation.
At IM ABLE, I create compelling impact stories that highlight the experiences of adaptive equipment recipients. Through in-depth interviews, I capture their journeys and craft content that brings their stories to life. I also write press releases covering events sponsored by the foundation, ensuring timely and engaging coverage. This content supports the foundation across multiple channels, including the website and social media helping to engage supporters, raise awareness, and drive meaningful impact.
Merz Branding
At Merz, we uncover the hidden gems and unconventional insights that bring a brand to life, with strategies that engage, inspire and connect with prospects and enthusiasts.
At Merz Branding, I write blog posts on marketing strategy and tactics, turning complex concepts into clear, actionable insights. By combining storytelling, research, and strategic communication, I help clients strengthen their brand, engage audiences, and drive meaningful results.
Second Wind
Second Wind offers a vast collection of industry tools, knowledge and collaborative venues to help meet the daily needs of smaller agencies. Second Wind currently serves thousands of agency principals and employees in North America and several foreign countries.
At Second Wind, I created content focused on agency growth, positioning, and the challenges owners face. Through articles, blog posts and thought leadership, I translated complex business and marketing ideas into practical, actionable insights that helped agencies think more clearly, operate more confidently, and make better decisions.
Stolpersteine Initiative
Thousands of "Stolpersteine" laid across Europe since 1996 now form a decentralized, Europe-wide memorial. The production and installation of the "Stolpersteine" are financed through donations and membership fees.
While working with the Stolpersteine Initiative in Munich, I contributed across all aspects of the organization’s programs. I planned and executed events, developed content for communications and fundraising campaigns, produced videos, and engaged directly with donors. This hands-on experience allowed me to support the initiative’s mission from multiple angles, combining storytelling, media production, and relationship-building to maximize impact and community engagement.